New product concepts, disruptive innovations

January 19th, 2009

Either create a new concept or make a disruptive innovation to change the market (Change the battle field). Once you follow, you always follow……

Know your capabilities first, then come out with the concept, talk to the user, think, see data points gathered, don’t assume. Creates ‘wow’ elements into the products, increases stickiness and emotional connection to the product and ensures right product positioning and segmenting.

Observe and act (Observe what is going around)

Go to small time shop keeper, observe the shop, the way he talks, the way he understand your requirements…. It is everywhere - the product design idea. Products and services that create outstanding user experience add value to user’s life. Add value and business will follow.

Do what you want to do and not what others want you to do

Believe in yourself, listen to your heart use your brain. Everybody have some capabilities, hear it from within. Give your 100% in what you believe you can do, you will get returns sooner or later.

Will add more soon…

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First Step - My first blog post

January 3rd, 2009

Welcome to my first post

Manish Sinha

Let me first introduce myself so that readers know a bit of my background. I am Manish Sinha presently working as a Product Head – www.simplymarry.com (A Matrimonial Portal from Times of India Group).

With The Times of India group I helped to start internet business like www.timesjobs.com (Recruitment solutions both Online & Offline), www.simplymarry.com (for prospective brides and grooms to meet and communicate with each other), www.simplymarryzine.com (content channel meant for people in the matrimony mood), www.ads2book.com (Online classified booking engine). All these initiatives are leaders or near leaders in the e-recruitment, matrimony, content and classified space.

For more information about me and my work, please visit “about me ” section.

I will be writing my perspective about internet and current issues and would welcome your feedback.

In this blog my target audiences are primarily:

  • Managers responsible for the delivery of software products
  • Software professionals with experience in user interface design, but no formal training
  • Quality professional, who would like to learn about usability
  • Design professional with experience in another design field and now want to move to interaction design
  • Account executive responsible for client interaction
  • Anybody who is not doing what he wish to do in life
  • Youth looking for career guidance

Thanks for reading and I hope all my time and effort helps (or at least entertains) you on many levels. I’ll try to do this once a week or so.

Sincerely,
Manish Sinha
URL: www.manishsinha.com
E-Mail: info [at] manishsinha.com, manishsinha.in [at] gmail.com

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